Privacy Policy

1. Who we are

Mawsley Solutions is a trading name of Mark Knight, a sole trader based in England. We provide AI advisory services to businesses in the manufacturing, automotive and engineering sectors.

Trading name: Mawsley Solutions
Legal name: Mark Knight
Contact email: hello@mawsleysolutions.com
Website: mawsleysolutions.com

For the purposes of UK GDPR, Mark Knight trading as Mawsley Solutions is the data controller for personal data collected through this website and in the course of our business activities.

2. What personal data we collect

We only collect personal data that is necessary for the purposes described in this policy. The types of data we may collect include:

Data you provide directly

• Your name and job title
• Your business name and contact details including email address and telephone number
• Information you share with us in emails, calls or meetings about your business and its operations
• Information provided when booking a call or completing an enquiry

Data collected automatically

• Basic website analytics including pages visited, time on site and general location (country or region level)
• Technical information such as browser type and device type

We do not collect sensitive personal data such as health information, financial account details or government identification numbers.

3. How we use your personal data

We use your personal data for the following purposes:

• To respond to your enquiries and communicate with you about our services
• To arrange and conduct meetings, calls and on-site visits
• To provide AI advisory services you have engaged us for
• To send you information you have specifically requested
• To improve our website and services based on usage patterns
• To comply with legal and regulatory obligations

4. Our lawful basis for processing

Under UK GDPR we must have a lawful basis for processing your personal data. We rely on the following bases:

• Legitimate interests - for responding to enquiries and communicating with prospective clients about our services
• Contract - for processing data necessary to deliver services you have engaged us to provide
• Legal obligation - where we are required to process data to comply with applicable law
• Consent - where you have explicitly agreed to receive communications from us

5. How we share your data

We do not sell your personal data to third parties. We may share data with:

• Service providers who help us operate our business, such as email and calendar tools, on the basis that they are bound by appropriate data protection obligations
• Professional advisors such as our accountant or solicitor where necessary
• Regulatory authorities where we are legally required to do so

Any third-party service providers we use are required to handle your data securely and only for the specific purpose for which it was shared.

6. AI tools and your data

Where we use AI tools in the course of providing our services, we do so only with business-tier tools that include formal Data Processing Agreements. We do not enter client personal data, commercially sensitive information or confidential business details into consumer-tier AI tools.

Any AI-generated outputs that relate to your business are reviewed by a responsible person before being shared with you. We maintain an AI Acceptable Use Policy that governs how AI tools are used within our business.

7. How long we keep your data

We retain personal data only for as long as necessary for the purposes for which it was collected:

• Enquiry data where no engagement follows - up to 12 months
• Client data for active engagements - for the duration of the engagement and up to 6 years afterwards for legal and regulatory purposes
• Financial and contractual records - 6 years in accordance with HMRC requirements
• Website analytics data - up to 26 months

8. Your rights

Under UK GDPR you have the following rights in relation to your personal data:

• Right of access - to request a copy of the personal data we hold about you
• Right to rectification - to ask us to correct inaccurate or incomplete data
• Right to erasure - to ask us to delete your data in certain circumstances
• Right to restrict processing - to ask us to limit how we use your data
• Right to data portability - to receive your data in a structured, commonly used format
• Right to object - to object to our processing of your data where we rely on legitimate interests
• Right to withdraw consent - where processing is based on consent, to withdraw it at any time

To exercise any of these rights please contact us at hello@mawsleysolutions.com. We will respond within one calendar month. We may need to verify your identity before processing your request.

9. Cookies and website analytics

Our website may use basic analytics tools to understand how visitors use the site. This may involve the use of cookies - small text files stored on your device. Where analytics tools are used, we ensure they are configured to anonymise data where possible and to comply with UK privacy law.

You can control cookies through your browser settings. Disabling cookies may affect some functionality of the website.

10. Data security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or disclosure. These include using business-tier software with appropriate security controls, limiting access to personal data to those who need it, and reviewing our security practices regularly.

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the Information Commissioner's Office within 72 hours and will inform you directly where required.

11. International transfers

We aim to keep your data within the UK and EEA where possible. Where any service provider processes data outside the UK or EEA, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

12. Your right to complain

If you are unhappy with how we have handled your personal data, please contact us in the first instance at hello@mawsleysolutions.com and we will do our best to resolve your concern.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection matters.

• Website: ico.org.uk
• Telephone: 0303 123 1113

13. Changes to this policy

We may update this privacy policy from time to time. The current version and date will always be shown at the top of this page. We will notify existing clients of any material changes by email.